The Tribalization of Business

The Tribalization of Business

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2008 Tribalization of Business: Graphs + Charts

RESOURCES: Coverage | Charts | Presentations | Webinars | Buttons

The slides below are drawn from the quantitative presentation of our study’s results. Please feel free to use the findings from our study in your blogposts and presentations. Click thumbnails below for larger images.

The purpose of the community
Internal or external focus?
The business objectives
Successful objectives?
Less successful objectives?
How is success measured
Success-measuring by web analytics
Effective community features
Biggest obstacles?
How old is the community?
Which department runs community?
How many active members
Community private or public?
Community managed internally?
How many people manage it?
Approximate operating budget
Investment to increase/decrease?
Respondent’s role
Company size How do you learn about community

Community Best Practices (pending)

FSI1

SAP developer community

FSI2

The Intuit customer support community

FSI3

Tivo Community

FSI4

Fiskateers

FSI5

FSI6

FSI7

FFI1

Activities

Check this section out to find out about the latest activities surrounding the study.

FFI2

Events

Click here to find out where we are speaking about the Study

Conversations

  • Early peek in the 2009 Tribalization of Business Study
  • Interview with Rob Kozinets, Marketing Professor and editor of Consumer Tribes
  • 2009 Tribalization of Business in full swing

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